I abandoned a bunch of people on Instagram because of the lockdown. Of course, some of them were just boring, and some that I haven’t interacted with in ages. But the main divides were people who had opposing views on the pandemic and vaccinations – not because I can’t handle an opinion that isn’t the same as mine – but because I can’t. deal with people mindlessly sharing bullshit.
It has become pretty obvious that Instagram has moved away from selfies and bikini photos, and has become another way of ingesting news and sharing our perspectives on the world. So it was no surprise, as I absent-mindedly swept last week, to see the first COVID-19 vaccine trickle making its way onto shared profile snaps from dating apps. And why wouldn’t they do it?
Just as you would share your personality traits – pet lover, keen on kids, vegan, whatever – knowing whether or not someone is up for a shot can be a huge deciding factor when it comes to to go out with someone. And that’s something the team behind the Bumble dating app for women has also achieved.
From this week until the end of the year, Bumble will allow Australians and New Zealanders to add a “vaccinated” badge to their profile. The choice appears to come from the finding that there has been a 45% increase in the number of users asking for potential dates if they have had the vaccine.
“With almost half of Australia on lockdown or on restrictions, we are encouraging all of our users to virtually go out using our voice calling and video chat features within Bumble. Despite these changes, we know that our community is still open to finding love and that many relationships have blossomed thanks to virtual dating that was locked out last year. As vaccine rollout accelerates through the rest of the year and we finally revert to IRL dating, we hope that the new “vaccinated” badge and other features will allow our users to easily communicate their preferences. meetings and feel comfortable and safe on dates, ”says Lucille McCart, APAC communications director at Bumble.
Bumble already offers an in-app COVID preference center that allows the Bumble community around the world to indicate what type of dates they feel comfortable with – whether virtual, socially. distanced or socially distanced with a mask. Adding vaccination the badge function will be part of that.