Home dating industry Facebook vs. Match.com vs. Tinder

Facebook vs. Match.com vs. Tinder


If you are looking for love, over 18 and on Facebook you can now sign up for the new Facebook dating platform and create a separate dating profile. Facebook, Inc. (NASDAQ: FBThe new dating platform of) will then try to match you with other dating users.

Here’s a comparison with two other major dating sites: the most downloaded, Tinder, and one of the oldest and most well-known, Match.com. Match.com and Tinder are both owned by Match Group Inc. (NASDAQ: MTCH).

See also: Facebook dating service is coming


Cost: To free. At first, it will also be ad-free: the goal is to get people to use Facebook more.

Characteristics: Possibility of integrating Facebook and Instagram posts into the dating profile. Users can be interested in 100 people per day.

Security: Allows users on a date to share the location in real time with friends on Facebook Messenger.

User numbers: Unknown; Facebook did not disclose.

How old are these people? Facebook also did not disclose certain user demographics, including the average age of users, or that of users of its dating platform in test countries.

About one in four Facebook users – the global platform, not the dating app – is between the ages of 25 and 34, which is the largest age cohort, according to an eMarketer market study.

Share price: Facebook shares were down 1.79% at the close on Friday.


Cost: Setting up a basic profile is free, but many features that can help users find the right match require a paid subscription. If you’re willing to sign up for a year, the premium subscription costs a little over $ 20 per month, although the company organizes promotions and gives months to customers who weren’t fortunate enough to find a match.

Security: Match Group says users of its dating app can report abuse or assault in the app or online, and the company says it’s trying to identify alleged perpetrators and block their accounts on all of its apps . The the company also claims its team is monitoring its sites for security purposes, but does not disclose details.

User numbers: The average number of subscribers across all of Match Group’s many dating app sites rose 18% to 9.1 million in the second quarter of 2019, according to the company.

How old are these people? Age distribution of match members: 28% are between 54 and 74 years old, 36% between 39 and 53% and 31% between 24 and 38 years old, depending on Dating Site Reviews.

Market share: Match Group reports that 64% of relationships started on a dating site or app start on a Match Group product, including Match.com and Tinder.
Share price: Match Group shares fell nearly 10% in May when Facebook announced it would launch a dating platform, and as the stock rallied it fell again by around 7% % Thursday after the american launch and had yet to return Friday afternoon, closing at $ 81.47, down 0.33%.

See also: Match Group runs in full quarter with Tinder, success abroad


Cost: There is a basic Tinder, where you can swipe to “like” one person per day for free. Then there’s Tinder Plus, where you can show interest in more people and get other features, which costs $ 9.99 per month. Unless you are over 30 everywhere except california so it will cost you about double. In January, Tinder settled an age discrimination complaint, and the price in that state is now the same regardless of your age.

User numbers: Tinder averaged 5.2 million subscribers in Q2 2018, up 1.5 million year-over-year. Tinder is the world’s most downloaded dating app.

Finance: According to Sensor Tower, which tracks app usage, Tinder was the world’s top-grossing non-gaming app in May 2019, with $ 81.5 million in user spending. Who beat Netflix Inc. (NASDAQ: NFLX) and Alphabet Inc. (NASDAQ: GOOGL) is YouTube. Tinder was the highest grossing app downloaded on Google Play and the second highest on the App Store.

Photo courtesy of Facebook.

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