The name, image and likeness era of college athletics celebrated its first anniversary on Friday, and if it was a growing child, the Gophers began to enter that space. .
The University of Minnesota has approximately 650 student-athletes in its athletics department and, in accordance with the school’s interim policy, these players have filed disclosure forms on more than 225 individual arrangements to be compensated for work performed. with outside companies or organizations, according to Pioneer Press data. request for records completed by the U at the end of June.
The Gophers and their fans intend to chase more NIL opportunities in Year Two.
Football Players U announced last week that they had created Club NIL to provide exclusive access to fans through $199 subscriptions, with profits split equally among participating players.
A third-party collective, which plans to help U student-athletes in NIL agreements, has been researching, filtering ideas and actionable options for months. They’re writing a business plan and expect a soft launch later this month, with a full rollout by the end of the year.
The United States Supreme Court ruled unanimously in June 2021 that the NCAA cannot limit education-related benefits for athletes in the Alston v NCAA decision. This set the stage for NIL, which, in the absence of federal law, was left to the states.
Minnesota has no state law affecting collegiate athletes, which helps keep U policy with as few hurdles as possible, U chief compliance officer Jeremiah Carter said. in an interview.
The U policy drafted and revised last summer follows NCAA rules prohibiting recruiting incentives and “pay to play,” where athletes are compensated for simply being on the team. It does not authorize NIL work with alcohol or tobacco products, NCAA prohibited substances, weapons, playwear, or adult entertainment products or services.
Other restrictions include the use of U logos, where a student-athlete can meet NIL requirements, while the policy includes the U Student-Athlete Code of Conduct.
“We really haven’t had an instance where we had to say it would be a violation of our policy, so don’t do it,” Carter said. “We haven’t had any issues where we had to cite a student-athlete violating the code of conduct or anything like that. It’s a credit to our student-athletes, the way they perform and the opportunities they choose to pursue.
Pioneer Press’ request for records covered all disclosure forms since NIL began on July 1, 2021, and the school shared the information in the form of spreadsheets. The U redacted some columns under a state student privacy law, a school spokesperson said. The undisclosed information included all personal details of the students as well as the companies and agents involved.
Here are the key takeaways after distilling U data over the first 11+ months across the NIL landscape:
— Soccer players represent approximately 18% of the student-athlete population, but constituted 30% of total NIL disclosure forms.
– Minnesota male basketball and softball players were the next highest subsets. These programs each had 10 percent NUL disclosures.
— Volleyball, wrestling, soccer, women’s hockey, women’s gymnastics, and men’s track and field and cross-country teams accounted for 5-10% of disclosures.
— Men’s hockey, women’s basketball and baseball trail these peer groups with less than 5% of deals approved.
— Disclosure forms appeared to have categories for the type of work to be done for a company or organization and “social media” was checked off in almost 60% of all disclosures. Twitter, Instagram, Snapchat and Cameo were listed.
– Appearances, autograph sessions and camps made up over 20% of the remaining pie, while a catch-all ‘other’ category and the player’s ‘own business’ made up the remaining 20%.
– The amount of detail shared by players in the “brief description” of the NIL activity varies greatly depending on the athlete.
– A wrestler wrote that he will “say hello” during an appearance and indicated a payout of $2,000. A football player wrote that he would “hang out in a tent” for an appearance and receive $100.
– A volleyball player said in mid-June that she would “post at least six (Snapchat) stories on her public profile per month” and that she had “potential for a partnership of up to 6 month”. The monthly payments were $1,000.15.
– A few football players listed ‘food competition’ as well as other responsibilities for an appearance last summer. Their compensation, according to one disclosure, was to “be determined by the size”, presumably of the event.
— A female gymnast said she would “work with clothing and jewelry brands” and could buy items at 30% off the sale price.
– Around 10 football player revelations in April were for a TV advert. Most listed $250 as payment.
– For the most part, Gopher athletes aren’t getting rich — or even paying too much in daily expenses — on the deals listed in the disclosures during NIL’s first year.
Wrestler Gable Steveson, honored last week as Big Ten Male Athlete of the Year, was the most marketable player on campus U. The Apple Valley native won Olympic gold at the Tokyo Games in August and another NCAA championship in March.
Prior to last season, the 22-year-old signed an NIL deal with WWE and it paved the way for him to return to campus, but that specific disclosure was not on the U spreadsheets.
Meanwhile, the largest dollar amount shared on a disclosure form since last July was $13,000, as a wrestler said he was due to make an appearance on August 21. Steveson appeared at WWE Summer Slam in Las Vegas that day.
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