McDonald’s Singapore entered LazMall with the launch of its new Chicken McCrispy. As part of this partnership, McDonald’s is selling vouchers exclusively through its LazMall store for the Chicken McCrispy six-piece bundle. Vouchers can be redeemed at any McDonald’s restaurant selling the new product with the My McDonald’s app.
To boost the hype, Lazada is also offering limited edition merchandise that includes a Chicken McCrispy t-shirt and a larger-than-life Chicken Drumstick plush toy. The giveaway will take place on his KTHXBUY Weekly Bazaar livestream, Lazada’s Facebook and Instagram channels, as well as SGAG’s Instagram page.
Chicken McCrispy is a permanent addition to the McDonald’s menu and available at all outlets except McDonald’s Shell Tampines, McDonald’s Shell Hougang, McDonald’s Shell Havelock, McDonald’s Clementi Avenue 3, McDonald’s Parklane and McDonald’s Tampines Kiosk.
This is not the first time Lazada has partnered with an F&B brand to sell vouchers on LazMall. Its F&B category under LazMall includes brands such as Jollibean, emicakes, Hey Yogurt, Four Seasons Durians, I Love Taimei, Crave, Ban 313, AONE and Beppu Menkan, among others.
In addition to the food, Lazada has also stepped into the dating scene by teaming up with local matchmaking agency Lunch Actually for a four-part matchmaking series leading up to Valentine’s Day this year. Entitled “Match me if you can”, the campaign combined shopping and entertainment, and enabled the public to purchase various Lunch Actually products and services while being directly involved in the interactive content provided by dating experts through LazLive.
The interactive series featured the journey of two singles trying to find a partner, and viewers could either follow their dating journey or submit their own profiles to match with the single and featured singles. Meanwhile, on the shopping front, Lazada also partnered with Comfort DelGro in April to allow shoppers to book rides in the Lazada app. According to Lazada, this allows users to browse and shop without interruption while booking the ride in the app. The move was a first for an e-commerce platform in Singapore and strengthens Lazada’s offerings and is relevant as a one-stop destination for daily customer needs.
Meanwhile, McDonald’s recently made waves in the press for its BTS Meal. Eugene Lee, McDonald’s Regional Marketing Director for Asia, said INTERACTIVE-MARKETING previously than compared to other marketing campaigns in the region, the company did not need the same amount of media investment for the BTS meal.
âDue to the organic hype and the power of word of mouth, we only needed to spend 30-40% of our regular campaign media budgets to achieve the same impact,â he added.
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