Home Adult entertainment MSHSL adopts a name, image, likeness policy for its student-athletes

MSHSL adopts a name, image, likeness policy for its student-athletes


The landscape of college athletics has changed dramatically since athletes began to legally profit from their name, image and likeness, and now high schools in Minnesota will be able to join this new landscape.

The Minnesota State High School League, which oversees high school sports in the state, has approved a new policy to regulate NIL opportunities.

The MSHSL board says its intention is to preserve the amateur status of student-athletes, so “pay to play” and other recruiting inducements are prohibited.

The policy contains a list of permitted activities, such as autographs, as long as they do not take place during a required team activity. Students can also officiate, teach or train skills in their sport.

They may advertise certain commercial products or services, but there are limits; they cannot reference their involvement in high school sports when promoting them, and the product/service cannot be related to gambling, alcohol, tobacco, cannabis, illegal substances, adult entertainment products or weapons.

A NIL agreement would be permitted by the MSHSL as long as:

• Pay is not contingent on specific athletic performance or achievement
• Compensation is not provided as an incentive to attend a particular school
• Compensation is commensurate with market value
• Compensation is not provided by the school or a school agent
• NIL activities do not interfere with academic obligations
• Student does not miss practice, competition, travel, or other team obligations to do so

Any violation of the policy may mean that the student loses their eligibility for their sport. The full policy and its guidelines are available here.