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MultiChoice 2021 Showcase, Commercial News


Johannesburg, November 26, 2021 (GLOBE NEWSWIRE) – With a subscriber base of 21 million customers, a presence in 50 African countries and a content library of over 66,000 hours of local content – MultiChoice is well positioned to carve out a niche for a flourishing future as the continent’s largest funder for locally produced content.

On Thursday, November 25, Africa’s largest video entertainment company hosted its MultiChoice Showcase. On the appropriate theme About Tomorrow, the showcase showcased the Group’s upcoming content attractions and charted an evolutionary path for the broadcaster.

MultiChoice’s ambition to tell stories that resonate with our clients, in their language and featuring characters they identify with, guides our hyper-local content strategy, while developing industries across the African continent and helping to proudly share African stories with a global audience.

“MultiChoice is home to more than 42 local channels across the continent, each designed and curated to meet regional tastes while simultaneously creating a platform for cross-pollinating regional content,” said Yolisa Phahle, CEO of General Entertainment and Connected Video at MultiChoice Group. “Our General Entertainment team continues to capture the lion’s share of audiences on the DStv platform as we roll out our own formats across Africa, strengthen our relationships with global co-production partners and continue to expand our directory “.

In terms of highlights from the past year, the local and global cross-appeal of our content is exemplified more recently by Chasing the Sun and Reyka. The first was the top performing documentary on M-Net last year, drawing over 1.2 million viewers to DStv linear and the DStv app and was acquired by Sky Sports for broadcast in other territories. The latter is expected to be available in 80 territories, with broadcasters and streamers including CBC (Canada), SBS (Australia), TVNZ (New Zealand), Sky Italia, Britbox (North America), Channel 4 (UK), HBO (Latin America) and Canal + (Poland and France).

“The success of our own formats is testament to the power of our hyper-local strategy,” says Phahle. “It’s a winning formula that we will continue to focus on as we produce thousands of hours of local content each year for our viewers to immerse themselves in.

Local South African flavor

Looking forward to 2022, the big news from Mzansi Magic is the return of Big Brother Mzansi Season 3 in 2022 – with 24-hour coverage of a group of strangers living with each other in the house. from Biggie and competing for the biggest all-time prize of Rand 2 million. . Big Brother Mzansi will be broadcast across the African continent.

The fourth season of MasterChef South Africa arrives on M-Net on February 28, exactly a decade after the first season aired. Seeking to inspire and shape the next generation of foodie stars, the series will be shot at the foot of Table Mountain in a vibrant new location that celebrates both the legacy and innovation of the diverse culinary offering. from South Africa.

In Recipes for Love & Murder (March), we follow the adventures of recipe advice columnist Tannie Maria and her colleague, rookie reporter Jessie, as they attempt to solve this murder in a small town in Karoo and South. ‘catch the killer.

Survivor South Africa is also causing a stir internationally, with Afrokaans producers raising the local version to sit alongside the best in the world. Survivor SA seasons 6, 7 and 8 have just been sold in Australia; in the UK and USA, putting this world-class product in front of a new global audience. In 2022, Survivor SA returns for its 9th season – and this time the Greatest Game on Earth will see a group of returnee outcasts battle it out to survive and become the sole survivor. Get ready for Survivor SA: Return of the Outcasts – on M-Net in July 2022.

In 2022, popular Afrikaans channel kykNET will continue to deliver cliffhangers and mystery with the return of Die Byl S4 and Projek Dina for a second season. A new season of Spoorloos is currently in development with a story set against the backdrop of a small coastal town.

Abasemzini debuts a bootcamp series that takes 4 pairs of mothers and daughters-in-law and puts them in a house to settle their differences. This is done at the request of the only man they have in common – the beloved son of the mother and the husband of our wife. Another novelty, Makoti, where four women move in with their future mother-in-law to prove that they are worthy wives to their sons.

There are also plenty of new local series coming to Mzansi Wethu in 2022, including Bangoxoshile, Not The One For You, Siza Mina and Fafi.

Streaming, continent-wide

Africa’s premier streaming service, Showmax, is banking on local content for 2022 – and beyond – with a host of premieres across the country and in many languages ​​across the continent.

These include the first seasons of the fantasy epic Blood Psalms, the Real Housewives of Lagos reality series, the Sex in Afrikaans documentary series and the survival horror Pulse, as well as the second seasons of The Real Housewives of Durban, Kenyan procedural police and legal drama Crime and Justice and romantic comedy Troukoors, and new seasons of the first Showmax Original telenovela, The Wife, not to mention a list of three post-apocalyptic films, directed by Glasshouse , critically acclaimed.

Local entertainment across Africa

New shows are coming to Maisha Magic Bongo in East Africa in 2022, including Sinia – a drama about two rich families and the secrets and lies that lie beneath the glitz and glamor, Danga – about the clever crooks of the rue Pipi, Angel and Mo who will stop at nothing to deceive the richest man in town, and La Familia, where after having enjoyed four decades of prosperity, Mr & Mrs Ibrahim must pay a heavy price.

On Maisha Magic Plus, Tuko Talks sees Lynn Ngugi engaging people from all walks of life in raw, revealing conversations about their past, their pain, and their joy.

One Pearl Magic Prime highlight to look forward to is Chapterz, which exposes the hidden skeletons of a seemingly perfect family. On Zambezi Magic, Wanilata is a reality show where singles get the chance to connect with their crush. Each episode sees the candidates on a date, the last question being: “Do you like me?”

On Abol TV, Adey is a gripping drama series that shows the multiple facades of life behind the backdrop of 2 separate families who are somehow linked to a 17 year old girl.

Maisha Magic Poa (DStv Channel 144) launched on October 1, 2021 and is available on the all-new POA package, which is tailor-made to give more customers access to exhilarating content at a competitive price.

The latest localized version of the hit MultiChoice format, Date My Family Ghana, is a reality TV show that helps singles find love by sending them dates with their potential partner’s family.

Biggie is back on Africa Magic (Nigeria) with a 7th season of Big Brother Naija (June 2022), which will once again test a group of isolated roommates with a series of tasks as they fight over a big cash prize.

The Mozambican market can look forward to the launch of Maningue Magic on DStv Ch 503 on January 17, 2022. The channel is expected to broadcast the highly anticipated local telenovela, Maida, the local lifestyle show, Txunado, the local drama The Influencer , as well as Boss Station, an original Mozambican music program. Viewers can also expect to see a local version of Date My Family.

In Angola, customers will be spoiled with weekly comedy shows as well as a dubbed telenovela thanks to the launch of Kwenda Magic on DStv Channel 502, also on January 17, 2022.

“If there’s one thing we know for sure, it’s that Africans love to see themselves on TV. This is evident in our increased audience, which can only mean that our storylines speak to people on a personal level. When local shows like The Queen and The River air, Twitter is abuzz. We remain Africa’s most beloved storyteller and no matter where people are in the world, they always want to hear their mother tongue portrayed on television.

More than a diffuser

Building on its success in video entertainment, MultiChoice is looking to the future and exploring new avenues.

The Group has already started integrating third-party platforms such as Netflix, Amazon Prime and YouTube on its Explora Ultra. Customers don’t have to leave the MultiChoice platform to access these streaming services and adoption has been great. We have embarked on a search for adjacent businesses that can be added to our existing offering, so customers can stay on our platforms while still being able to access products outside of video entertainment.

DStv Internet launched in South Africa at the end of the year and is taking off – as is sports betting company Kingmakers, formerly known as BetKing – which operates the Group’s sports rights. We have already introduced a decoder and funeral insurance to our customers.

The expansion of the MultiChoice ecosystem is supported by technology. Customers are looking for products and services that promote convenience, solve their problems and enrich their lives, whether through video entertainment, sports betting, connectivity or other services. The Group also recently invested in the personal security platform AURA.

At MultiChoice, the future is clear: to continue to grow its subscriber base on the linear side and online platforms, with a deliberate emphasis on partnering with technology-driven companies that can meet the daily needs of consumers. Africans on the continent.

Elizabeth Ferreira
MultiChoice Group Ltd
[email protected]