ONE Esports, the esports business of sports media company ONE Championship, has announced a partnership with the social dating app tinder.
Following the deal, Tinder will present a series of experiences to Mobile Legends fans: Bang Bang (MLBB) and Arena of Valor (AoV) across Southeast Asia, which will be accessible through the app. .
Additionally, Tinder will launch âEsports Passion,â a new initiative designed to connect members interested in games and esports within SEA.
Gaurav Girotra, GM South East Asia at Tinder & Match Group said, âMore than half of our Tinder members worldwide are Gen Z between the ages of 18 and 25, and we know that many of them are now spending more time exploring their passion for online gaming in Canada. the day after the pandemic.
“The introduction of Esports Passion will give Gen Z gamers another way to present themselves authentically as they seek to connect with others.”
Ten members who include Esports Passion in their profile will have the chance to receive 500 MLBB Diamonds; between June 25 and July 7.
Additionally, MLBB fans in Indonesia and the Philippines will also be able to compete in the 2021 Community Tournaments in groups of five.
AoV fans in Vietnam and Thailand will also have access to exclusive content from TMPT streamers VGamer and Thanh Tung Streamer. Additionally, five tinder members who use Esports Passion will have the chance to win ONE Esports merchandise.
The ONE Esports and Tinder deal comes after another collaboration between the two brands for the DOTA 2 Singapore Major earlier this year.
This is not the first time that Tinder has partnered with an esports entity. Previously, the app worked with paiN Gaming and MIBR.
Esports Insider Says: As gaming and esports peaked among Gen Z during the pandemic, it’s a smart move for Tinder to try and capitalize on this market. There is certainly potential for more collaboration as such in the future.