Do you remember Plenty Of Fish? You do not have? Its good. In a world of Infinite Tinders and Hinges, Plenty of Fish has definitely slipped to the end of the list of must-have dating apps. In a bid to reinvent itself, the company is looking to rebrand its efforts to play Cupid by launching an in-app game tomorrow.
According to a report by fast companyPlenty of Fish will feature a new game called Cue’d Up in its app in an attempt to get people meeting before actually corresponding. Cue’d Up will see a maximum of six users respond to various prompts over four rounds, before voting for who has the best answers.
From there, users in the group can send likes to each other and when two people like each other, they can start corresponding. Cue’d Up is expected to be available twice a week at specific times, and is rolling out along with other app updates like a modernized color scheme and a new interface.
“We thought games were a natural thing for people to do online together,” Malgosia Green, CEO of Plenty of Fish, told Fast Company. “And so our games are very geared towards trying to replicate that kind of easy, casual, real spark that happens, for example, at the backyard barbecue.”
In addition to the company’s desperate attempt to get people to use the app by introducing a game, Plenty of Fish has also opened a dick picks gallery in Vancouver. Nah, not those dick picks, the company has a cheeky new online campaign to discuss sending unsolicited dick pics. The Dick Picks Gallery does not consist of a phallic imager, but of portraits depicting men named Richard—Dick for short. See what they did there?
Let’s face it, Plenty of Fish needs to find new ways to stand out like apps like Hinge, Tinder, and Bumble have become the crème de la crème of dating and dating culture in recent years. Fast Company, citing Sensor Tower, claims that Plenty of Fish has seen a decline in user downloads since 2019, which is not surprising as young adults are looking for other apps on Plenty of Fish. Meanwhile, Hinge’s monthly active users have grown 344% year over year in January 2022 compared to 2019.