HONG KONG, August 11, 2021 / PRNewswire / – Samsonite International SA (“Samsonite” or “the Company”, together with its consolidated subsidiaries, “the Group”; stock code SEHK: 1910), a leader in the global lifestyle bags industry and best known in world and the world’s largest travel luggage company, today announced the establishment of a branding and sourcing center in Singapore as part of a global restructuring initiative to improve the alignment of the Company’s product development, brand management and supply chain operations across Asia. The creation of the brand development and supply center is based on Samsonite’s 25-year history in Singapore.
The creation of this hub will allow the Company to design products closer to the market while continuing to be the industry leader in product development, innovation and sustainability for several key brands, including Samsonite and American. Tourister. Samsonite will also rely on this hub to manage the sourcing of Asia and the Middle East, while supporting and administering the supply for North America and Latin America. by Samsonite Asia the regional office is moving Singapore to support the hub and manage the continued growth of the Company’s business in Asia.
Certain corporate and regional functions will continue to be based in Hong Kong, just like the Tumi brand base of operations in Asia, and a sales office that supports Samsonite’s activities in Hong Kong and Macao SAR.
“The decision to establish a brand development and sourcing center in Singapore follows a worldwide study and rigorous analysis of our company and the entire industry in today’s consumer and travel market, ”said Kyle Gendreau, CEO of Samsonite. “This hub will support the continued growth of Asia region, which represents an increasingly important part of our global business, while delivering long-term financial and operational benefits to the Company and our stakeholders as we continue to focus on improving efficiency . We appreciate the support of the Singapore Economic Development Board (EDB) in our efforts to improve Samsonite’s operational infrastructure by Asia, and we look forward to capitalizing on the future growth opportunities of this hub as the global travel industry rebounds. “
“Samsonite decided to take advantage Singapore as a strategic basis for brand development and sourcing, key skills that drive the growth of one’s business in Asia and globally. that of Singapore The talent base and partners in the creative and supply chain sectors are well positioned to support Samsonite as the Company seeks new growth opportunities. This configuration is well aligned with that of Singapore ambition to be the key place of Asia for companies to strengthen and expand their brands, ”said Cindy koh, executive vice president of international operations at EDB.
With a heritage spanning over 110 years, Samsonite International SA (“Samsonite” or the “Company”, with its consolidated subsidiaries the “Group”), is a leader in the global lifestyle bag industry and is the most known in the world and the largest travel luggage company. The Group is mainly engaged in the design, manufacture, supply and distribution of luggage, business and computer bags, outdoor and leisure bags and travel accessories worldwide, mainly under the Samsonite®, Tumi®, American tourist®, Gregory®, High Sierra®, Kamiliant®, ebags®, Lipault® and Hartmann® trademarks as well as other trademarks owned and licensed. The Company’s common shares are listed on the Main Board of the Hong Kong Stock Exchange Limited (“SEHK”).
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