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TikTok is testing age-based content restrictions to prevent adult content from reaching teenage users

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TikTok is working on ways to rate and restrict content based on age to prevent adult content from reaching teenage users of its short video app, the company said at a press conference. .

TikTok, which has exploded in popularity with teens in recent years, said it was conducting a small test of how adult-rated content could be restricted from accounts owned by younger users, either by the user, or by his parents and guardians.

The company, owned by Chinese tech titan ByteDance, said it was building on the kinds of content rating standards already used for movies and games. He said he would test a way for the app‘s creators to specify whether they want their content viewed only by older audiences.

Social media platforms have come under scrutiny for their approaches to the well-being and safety of young users. Meta Platforms, the parent company of Facebook, Instagram and WhatsApp, has come under fire from US lawmakers over plans to introduce a version of Instagram for kids.

Last year, a coalition of state attorneys general launched an investigation into Meta for promoting Instagram to children despite potential harm, after leaked internal documents raised questions about the company’s research. company on the effects of Instagram on the mental health of adolescent users.

TikTok, which has come under fire for posts promoting eating disorders and maintains it bans such content, said in a blog post on Tuesday that it would also begin removing posts promoting eating disorders. broader content on eating disorders.

“We understand that people can struggle with unhealthy eating habits and behaviors without having an eating disorder diagnosis, he said in the post.

“Our goal is to recognize more symptoms, such as over-exercising or short-term fasting, which are often under-recognized signs of a potential problem.”

© Thomson Reuters 2022