The TikTok short video sharing app on Wednesday launched a pilot program that allows users to upload video resumes for US-based jobs ranging from a WWE Superstar to a Senior Data Engineer at Shopify or to a creative producer at TikTok itself.
As part of the “TikTok Resumes” program, companies such as Chipotle Mexican Grill and Target will be accepting video resumes for openings July 7-31.
Widely used by Gen Z and Millennials, the platform will allow users to apply for entry-level jobs to experienced positions with videos bearing the hashtag #TikTokResumes, the company said in a blog post. .
The United States faces a shortage of volunteer workers as demand for labor returns after the pandemic, fueled by rapid vaccinations against the coronavirus.
Known for its cutting-edge dance videos, TikTok has seen an increase in career and employment-related content under hashtags like #CareerTok. Companies like the Bumble dating app and Facebook allow users to network and search for jobs, but Microsoft’s LinkedIn remains the go-to social media site for professionals.
© Thomson Reuters 2021
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