In a bid to bring authenticity to online dating, Tinder has rolled out a new feature called “Blind Date,” which pairs swipers to chat before they can see each other’s profiles.
“Inspired by the OG way of meeting someone new, usually through the hands of a finicky aunt or well-meaning friend, Blind Date offers today’s daters an easy way to put their personality first. and find a match that they really vibe with,” said Amadou.
People on Tinder who try this feature will answer a series of ice-breaker questions such as “It’s okay to wear a shirt ____ times without washing it” and “I put ketchup on ____”. Based on their answers, users will be matched and see the answers of their potential match. They will then be placed in a timed chat, after which they can choose to correspond with the other person or not. If both people swipe right, their profiles will be revealed, including their photos.
Tinder says early tests of the ‘Blind Date’ feature, which rolled out on Thursday, led to 40% more matches than those who used Tinder’s ‘Fast Chat’ feature which includes pictures of people’s profiles , suggesting that people might be willing to associate with others based on personality that they might have originally overlooked. Whether seeing the person’s profile changed the person’s mind and whether the feature leads to more dates is still unknown.
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This is the latest move by dating apps to further appeal to Gen Z, who value authenticity and novelty in dating apps.
Founded in 2012, Tinder has become the ultimate millennial dating app and continues to be the market leader with 7.8 million users in 2022, according to Business of Apps, a site dedicated to business analytics. ‘apps.
However, Tinder has gotten its money’s worth from apps such as Bumble, which has 5 million users in the United States in 2022, according to Business of Apps. Bumble is an app for women, which only allows women to send the first message and includes more information about people’s personality and interests.
The “Blind Date” feature could also help tackle discrimination on dating apps faced by different racial and ethnic groups.
A study published in 2018 by Cornell researchers found that while dating platforms gave people unprecedented access to more socially diverse matches, they could also perpetuate “gender racism” by discriminating against certain groups.
Michelle Shen is a Money & Tech digital reporter for USA TODAY. You can reach her @michelle_shen10 on Twitter.