“We are constantly exploring new and different ways to increase our presence and improve the experiences of our nicotine users aged 21 and over,” said Leila Medeiros, Senior Vice President of Next Generation Products for Reynolds. “This partnership is a natural fit for VELO. The World Series of Poker is the game’s most anticipated event. It is the perfect setting for VELO to lend a hand to fans and players alike who benefit from the experience of the game. tournament while interacting responsibly with nicotine from the age of 21. consumers. ”
VELO will launch its sponsorship with a first $ 50,000 total in cash prizes for Player of the Year and No Limit leaderboard winners. The brand will be featured in all content at Poker Central, including the main stage and television coverage. Branding signs, banners and advertising spots will also be featured at McCarran International Airport to reach adult travelers coming for the WSOP tournament as well.
âThe World Series of Poker is the ultimate expression of pushing your limits to achieve your goals,â said WSOP Executive Director, Ty stewart. “With VELO as the primary partner of this year’s tournament, we are able to further enhance the experience for our participants and breathe new life into this classic event as we return to an in-person format.”
The world-renowned tournament series saw record attendance in 2019 and has adapted to a hybrid format to accommodate 2020. The dynamic calendar of events begins Thursday September 30, with all the game ending on Tuesday 23 November.
About VELO / Modoral Brands Inc.
VELO is the world’s leading modern oral nicotine brand in the market. VELO brand products in United States are designed to provide nicotine consumers aged 21 and over with innovative and enjoyable alternatives to traditional combustible and smokeless tobacco. VELO products are marketed in United States by Modoral Brands Inc. (Modoral), an operating company of Reynolds American Inc., a member of the British American Tobacco Group. Modoral remains committed to responsibly marketing VELO products. To learn more about Modoral, visit ModoralBrands.com. To learn more about VELO products, visit VELO.com.
About the World Series of Poker
The World Series of PokerÂ® is the world’s largest, richest and most prestigious gaming event, awarding more than $ 3.29 billion in silver prize and the prestigious gold bracelet, recognized worldwide as the first prize in sport. Featuring a comprehensive roster of tournaments in all major poker variations, the WSOP is the oldest poker tournament in the world, dating back to 1970. In 2019, the event drew 187,298 participants from 118 different countries to the Rio All- Suite Hotel & Casino. in Las Vegas and awarded more than $ 293 million in prize money. In addition, the WSOP has formed groundbreaking alliances in broadcast, digital media and corporate sponsorship, while successfully expanding the brand internationally with the advent of the 2007 WSOP Europe, WSOP Asia-Pacific in 2013 and the WSOP International Circuit Series in 2015. All WSOP events are subject to the WSOP tournament rules then in force and applicable. For more information, please visit www.wsop.com.
SOURCE Brands Modoral Inc.